The Pin is Mightier Than the Sword: Reaching Audiences with Pinterest

Heard of Pinterest? It's the latest craze in the world of social media, and some enterprising organizations have already jumped on the bandwagon to help market their brands, draw new customers and extend connections with their audiences.

Think of Pinterest like a bulletin board of things you love on the Web: photos, recipes, DIY how-tos, videos and lots more. With your bulletin board—called a pinboard—you can share visual lists of things with your followers and the rest of the Pinterest community. It's yet another way social media is changing the way organizations interface with their audiences. Brands on Pinterest are using their pinboards to promote a cause, generate interest in a product or just to keep track of what's trending.

Think Pinterest might be a good fit for your awareness goals? Check out some of the following brands for inspiration.