The Google Trifecta

Did you know that Google provides a lot of information about your website that can help you get the most for your investment?

Did you know that you can link your Google Webmaster Tools, Google Analytics and your Google Adwords to get the maximum impact?

At Pleth, we automatically set up Google Analytics for your new website, as well as Google Webmaster Tools. This allows us to see how your traffic is doing and where any problem points are in your relationship with Google.

This information is invaluable.

Google Analytics

Google Analytics is a piece of code that is placed on each page you want to track traffic for your website.

With the use of the code, a website owner can track the users, from where the users came to the website, what the users did at the website, conversions and many more features.

The result is a better, more clear picture of your website traffic and what is happening with the traffic.

Website owners can get actionable data on their websites, and Google Analytics provides the information.

Google Webmaster Tools

Google Webmaster Tools allows the website owner to track the website’s interaction with the Google Search engine.

GWT will allow the website owner to know what pages of the website are indexed in the search engine, if there is a crawl error by the search engine scripts, get a good idea of keywords used by visitors to come to the website and other very important information.

Any kind of error with the search engine can cause a major drop in traffic to your website. If there is a drop in traffic, you will most likely find the answer in Google Webmaster Tools.

In fact, some of the best information regarding Search Engine Optimization is found in Google Webmaster Tools.

Google Adwords

Google Adwords is a platform that some use to drive traffic to their website via online ads, either in search engine results or on another website.

The best approach is to create a landing page for a very relevant keyword, or term, and use Google Adwords to send people to the page using clicks on your ads.


In conclusion, website owners can use these tools to accurately track traffic, measure results and tweak settings to help generate revenue for the business.

Further, we offer a service where we monitor and deliver targeted information about your traffic for a monthly fee.

Want to know more about your traffic? We can help with that.

If you choose to create Google Ads, we can help with that as well.

These are value-add services which will greatly benefit your website.

There are hundreds of million websites on the internet and the competition for the attention of internet users is greater than ever before. You need a competitive advantage. Making full use of the tools available from Google via our add on services is a great way to gain that edge.