These days Facebook is making it easier than ever to use their social network to grow and promote your business online. There are a variety of resources that help business owners and professionals better understand the tools behind their pages and how to best use the social network to create a strong presence.
If you are just getting started or if you are hoping to get the most out of your social marketing efforts on Facebook, these resources and tools may be helpful:
The Official Facebook Page Course - this video takes your from start to finish with your Facebook Page. The tutorial is a great place to start if you are still on the fence about using Facebook for your business. The video is also a great tool for those who are already maintaining a Facebook presence, filled with new ways to approach the pages. Facebook also keeps this video updated to maintain the various changes the pages endure.
Facebook Pages Product Guide - this printable PDF is a great tool for those of you who missed the major changes to the design of the new Facebook page's layout called Timeline. This little guy will fill you in on all the new features and changes while helping you customize the page for your brand.
Facebook Ads - this is one of the most underused tools on Facebook, in my opinion. You can do tons of research on your market and target audience without ever finishing the ad campaign. This can be very helpful in understanding your audience and local community better. Facebook Ads can also help you gauge if a full ad campaign will be profitable on Facebook.
There are many other resources out there both on Facebook and on other sites. Facebook Questions is another Facebook tool we really enjoy using at Pleth.
What do you use to better understand the online efforts of your business?