McDonald Insurance & Financial Services has been providing expert insurance and financial solutions to residential and commercial clients since 2010. As a locally owned agency with locations in Bartlett, Franklin, Jackson, and Germantown, TN, as well as Jonesboro, AR, McDonald Insurance & Financial Services offers personalized, high-quality services.
McDonald Insurance & Financial Services came to Pleth seeking consistency in their marketing across their five locations. To help them achieve this, we developed and designed a brand guidelines document that sets out rules and recommendations for using their logo and/or images on marketing materials or promotional items. The guide details what typography to use in various situations, what kind of imagery is acceptable for their brand, and sets the tone for any future advertisements.